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9.20.2007

Google Launches Gadget Ads

Google Launches Gadget Ads

"The main benefits of the new format: it's easy to create a gadget using Google's API, the gadget can be stored and/or cached on Google's severs and people can add the gadgets they like to Google's personalized homepage. "Gadget ads can incorporate real-time data feeds, images, video and much more in a single creative unit and can be developed using Flash, HTML or a combination of both. Designed to act more like content than a typical ad, they run on the Google content network, competing alongside text, image and video ads for placement," says Google (my emphasis)."

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